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PR push for Olympic athletes

PR push for Olympic athletes

25. Feb, 2010 0 Comments

A pre-Olympics PR campaign helped humanize some of the names on one of sports biggest stages.

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Mark McGwire and the MLB Network

Mark McGwire and the MLB Network

21. Feb, 2010 0 Comments

Pro sports are now better positioned to push out their own “news.”

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PR
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The iPad name

The iPad name

04. Feb, 2010 0 Comments

The incessant dissing of the iPad as a product name is a waste of Web white space.

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PR
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Should Mike Leach coach again?

Should Mike Leach coach again?

03. Jan, 2010 0 Comments

Sure, Mike Leach will probably coach college football again. But he’s got some PR work to do to convince parents he’s the right coach for their kid.

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PR
A new take on Tiger

A new take on Tiger

15. Dec, 2009 0 Comments

A few things have changed since I first weighed in on the “transgressions” of Tiger Woods and the PR aspect of the public’s minute-by-minute hunger for every sordid detail about the “truth” about his “accident” in his front yard.

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PR
Tiger

Tiger

03. Dec, 2009 0 Comments

There are enough thoughts percolating out there in the PR world right now about the incredible fall from grace of Tiger Woods. I’ll let the so-called “smart people” in PR talk and write about what he should have said and when he should have said it. And where he goes from here.

It doesn’t change what he did.

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PR
The Prejean PR lesson

The Prejean PR lesson

13. Nov, 2009 0 Comments

If you asked me a few months ago about Miss USA 2009 first runner-up Carrie Prejean, I was among those who felt she got a raw deal at that pageant.

And, that she deserved credit for sticking to her beliefs in a public forum, knowing full well many people wouldn’t agree with her.

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