Social media is in search of purpose

Social media is in search of purpose

What’s the strategy of your social media efforts for business?

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A new definition of the quick trigger

A new definition of the quick trigger

What happened to getting all the facts before making a decision?

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The Gatorade room

The Gatorade room

It’s not a matter of wanting this, those of us in the corporate world need this.

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Parody Twitter accounts catching on

Parody Twitter accounts catching on

Are parody Twitter accounts for BP and AT&T a sign of things to come?

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An easy marketing idea for youth sports

An easy marketing idea for youth sports

Want more boys or girls interested in your youth sports organization? Let the players sell the program.

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The Florida Marlins don’t care about their fans

The Florida Marlins don’t care about their fans

The Marlins provided me with a firsthand example of how not to prepare fans for a new ballpark.

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